Modern technology has made things even easier when it comes to marketing and outreach for your business, whether engaging potential customers on social media or using paid advertising to target your audience and get your message out.
While this is excellent for marketers, it also lulls many small business owners into a false sense of confidence that they can handle their marketing all on their own.
They don’t realize that the amount of time it takes to see success with free forms of digital marketing is extensive and that paid advertising can quickly drain a year’s budget.
If you’re thinking about handling your marketing solo, check out these reasons why working with a digital marketing agency will save you significantly in the long run.
Obviously, a digital marketing partner is going to make things far more efficient when it comes to your advertising efforts.
If you’re still tempted to try it alone, just look at what it takes to run a successful social media campaign – which is only one element of any successful digital strategy.
Starting out on social media? You’ll need to start out with a branding package, so you make sure that your presence is consistent across channels. This means deciding on handles – and verifying that you can have the same one on every platform, selecting photos, writing SEO descriptions, and more.
Essentially you need to create an entirely new branding package for this element of your marketing, so if you need to balance this with your day-to-day business management, it could take weeks to complete.
You won’t see social media success by just winging your strategy. Instead, you’ll need to research which platforms are ideal for finding your audience on, the ideal content types for those platforms, and what you’ll be contributing with your posts.
While you will have to research all this info yourself, a marketing agency will be well-versed in helping you make these choices from the start.
If only success were as easy as posting an update every-so-often. Instead, when it comes to social media, you have to be consistently active, which also varies by platform. You might be able to post a few updates a week on LinkedIn, but you’ll need far more activity to get noticed on Facebook.
If you can’t give a significant portion of your day to these activities, you may not see the results you want.