Should Your Business Really Be On Social Media

Unless you’ve been living under a rock for the last decade, you know that social media is an important factor in modern business marketing.

However, it seems like new platforms are being added each day, and it can be difficult to pinpoint where and what you should be focusing your attention on. For this reason, particularly when it comes to small businesses, owners may decide to forego social media in favor of other, more traditional marketing efforts.

If you’re not sure whether or not you need a social presence, check out our handy guide that will help you decide.

It goes without saying that social media appears to be here to stay – and the opportunities it has brought to marketers make it attractive for any business, from any industry.

You don’t want to miss out on the chance to reach billions of highly targeted audience members, but, you’ll also want to make sure that you focus on the right social platforms for your business. Our expert suggestion is to have a presence on at least the major social media networks but to focus your regular activity on the one that has the most of your audience on it.

eCommerce: Pinterest

Pinterest has become a massive social force for eCommerce marketers. Users tend to have higher buying capacity than on any other social site, and they put their dollars to work through the platform, particularly with new additions like “buy” buttons that help streamline the process even more.

B2B: LinkedIn

When it comes to B2B companies, LinkedIn’s focus on professional relationships makes it the best place to prospect for leads. The ability to post to a blog allows you to build up your reputation as an industry resource, and connecting with potential customers and partners in one of LinkedIn’s many groups can open up an entirely new audience.

Everyone: Twitter

It was somewhat surprising for marketers that Twitter emerged as one of the top platforms for both B2B and B2C companies. However, more and more customers are turning to the social network as a way to immediately connect with businesses for customer service queries, and being an influencer on Twitter has become one of the fastest ways to surge to recognition.