Did you know that out of all the social media networks, LinkedIn has the highest user retention and activity rate?
It goes without saying that particularly for B2B companies, LinkedIn can be one of the top ways to generate interest in your product and capture actual, usable leads. This makes sense, as the network was designed as a way to connect people based on their professional interests, as opposed to personal ones.
When it comes to using LinkedIn to promote your business, the best thing to focus on is making yourself a resource. As with other social platforms, getting users interested in and engaged with what you have to say comes from having information that is useful, valuable, and different from what is already out there.
Set yourself up for success with our handy how-to on getting started with LinkedIn.
Not too long ago, it used to be common for salespersons to make cold calls or visit offices to speak about their services and products – but the days of the hard sell are gone. Now, your focus needs to be on nurturing your clients down the sales funnel, which comes from building relationships, not pitching your product.
This is a key thing to remember on LinkedIn, as coming on too strong to your connections will turn them off. Instead, ease yourself into conversations by contributing to them, not by telling connections why your product is what they should buy. Joining groups is one of the best benefits of LinkedIn, but if you enter into a group hawking your product, the existing members won’t appreciate it.
Before you even submit your first comment, spend some time reading what your potential customers and other industry insiders are saying, and come up with ways to help further the discussion. This can mean asking questions, or bringing up a resource (not your own!) that has helped you understand the topic at hand.
Once you’ve been accepted into the community, then you can start having discussions about your product. Groups aren’t the place to do this, but because LinkedIn allows you to message other members, you will have the opportunity to individually reach out to people that you’ve met in groups who may be looking for a product like the one you offer.