When Facebook emerged in 2004, early users had no idea that it would go on to be the global phenomenon it is today.
Now that having a Facebook page is expected of every business, the platform keeps coming up with new features for marketers to take full advantage of the international audience it has.
That being said, the growth of Facebook has also made it harder to actually be seen in user feeds – particularly for companies – and using paid advertising on the platform can be incredibly expensive.
However, these shouldn’t be reasons to dissuade you from using Facebook – in fact, there are a number of hidden features that you may not even know about.
The thing marketers need to be aware of when using Facebook is that it is constantly changing, and so staying on top of new features or changes to the algorithm will ensure that you have continued success.
Not to mention, staying on top of digital marketing trends, in general, will give you a leg up on the competition, as many of Facebook’s changes are in-line with ways to make advertising even easier.
Some final words of wisdom to guide you on your business’s use of Facebook are:
Take Advantage of Targeting
You can’t rely on your posts to show up organically in your users’ feeds, so instead, utilize Facebook’s paid advertising strategically by targeting your ideal audience. Don’t settle for demographics like age or location, and instead, get as specific as job title, marital status, and more.
Keep Media Mobile-Friendly
Facebook is one of the top sites that mobile users visit using devices, so your media must always be mobile-friendly. Opt for visual content – in images, videos, or infographics – as a way to capture your audience’s attention quickly.
Always Be Helping
One of the best ways to get Facebook users to engage with your content – which in turn will boost your visibility in feeds – is to provide a steady stream of helpful and informative content. Pose questions to your followers, give them tips on using products, or even hold special events like webcasts as a way to show that you are a valuable resource.