Did you know that product reviews are one of the first things your prospective customers are searching for when they start out their research?
An online review serves a similar purpose to that of a personal recommendation by a family member or friend, increasing the confidence in your buyer that your product or service is right for them.
One of the best ways to make sure that you have a steady stream of reviews is being present on websites that allow for customers to leave their own experiences.
From search engines, online directories, and review sites, these are the places you must have a presence on to keep those reviews coming.
When a customer is interested in your product or service, their first stop will likely be performing a search with your company name or product and the term “reviews.”
Ensuring that you are visible on all of the above sites will help boost your SEO for these searches, but follow these additional expert tips to surge ahead of the competition.
Host Reviews on Your Website
Take advantage of the fact that people will be searching for customer reviews by hosting testimonials on your own site. Not only will you give them the information they are looking for, but you’ll also be increasing your own site traffic.
Integrate a simple way to solicit comments from customers, and consider aggregating reviews that customers leave on other sites.
Don’t Rush To Delete Negative Reviews
No one likes to see negative comments about their product or service, but before you press the delete button, consider these reasons to keep bad reviews around. First of all, they are adding to your search visibility, by virtue of including your company or product name and potential keywords.
Secondly, your prospective customers aren’t stupid – they’re human, just like your reviewers. They know that there are a number of factors that can cause someone to write a negative review, including just having a bad day, so they likely won’t hold that review against you if it is surrounded by praise.
Finally, customers are wary of anything that sounds too good to be true. In fact, negative reviews can actually cause them to have a more favorable impression of your company since it shows that you didn’t rush around and delete them to bolster your reputation.