It might seem boring, but email marketing is still one of the most efficient ways to boost your conversion rate. People who make purchases because of successful email marketing tend to spend more money and feel more confident in their purchases.
However, as with any component of your marketing strategy, you’ll want to plan out your approach as much as possible. Crowded inboxes are the new stuffed mailboxes, so find ways to make your messages stand out from the others.
Personalizing your content – in the case of emails, using names or specifics like location – will help your customers pay more attention to your message. And remember, in the days of spam, less is often more when it comes to the frequency of your messages.
We’ve gathered this handy chart of statistics that prove you should still focus on your email strategy.
It goes without saying that email marketing should be a part of all of your strategies – but what can you do to guarantee your success?
Remember that email marketing is great because it is one of the media forms most accessed by consumers on the go, but this also means you’ll need to design your campaigns for speed and efficiency.
Follow these easy tips and get your business email marketing poised for success.
Make sure emails load quickly
You only have seconds for an email to load before a user gives up, so keep media sizes as small as possible for a quick-loading experience.
Design them simply
Your users won’t read through a mess, so make important parts of your email – like any CTAs – stand out by using bigger fonts and colors.
Create compelling subject lines
This is what is going to grab your reader’s attention, so try and use active language that spurs them to open your message. Offer limited-time deals or promotions to get them to click on your email.
When it comes to email, you should always test different options using A/B testing. Most email providers allow you to do this within your system, and testing allows you to send two different versions to randomized contacts, and by measuring their open rate, you’ll know what techniques to put to work.