Social media is ideal for reaching a huge international audience – but if your business serves local customers, you’ll want to be sure you are taking advantage of location-based targeting to reach the people most likely to buy.
By following some simple SEO tips, such as using the right keywords for your location, and building a local community of partners and influencers, you’ll start increasing your local presence using available tools. Not to mention, using Facebook-specific features that are based on location, like check-ins, will help you increase your visibility even more.
Read on for some easy ways to find your local fans on Facebook.
While using Facebook’s location features will help you find your local fans, there are also a number of ways to market to your audience using digital techniques. Geotargeting – or the process of targeting your consumers by location – uses GPS technology in mobile devices to show your ads or media to the people who are close by.
If your business is location-based, you likely have a retail operation or provide a particular service. Your chief concern? Getting customers through your door. That’s where setting up ads for geotargeting comes in.
Let’s say you have a small café, where your customers come for breakfast and coffee. You may be intimidated by the larger competitors that have moved on, but you can set up geotargeting to take advantage of their weaknesses.
For instance, if you set-up your ads to display to people in a particular area, you can focus on your competitor’s locations. So when that businesswoman needs her morning cup, but lines are out the door, the first thing she’ll see when she searches for nearby options is the listing for your café.
Taking advantage of advanced targeting using location is a must for businesses who serve customers in a particular region, and using all of the available tools will boost your marketing efforts to the max.