An effective email marketing campaign is a crucial component of any marketing strategy. Not only will it help you boost your lead generation, but you’ll also maintain your existing customer base by providing continuous updates.
That being said, your emails are only effective if they actually get opened.
By taking advantage of visual content, such as including videos, you’ll stay ahead of content marketing trends, and by optimizing every component of your emails – from subject line to copy – you’ll make sure that your audience can’t wait to read your stuff.
If you’re ready to take your email marketing to the next level, check out these pro tips that will help you make the most out of every newsletter you send.
Email newsletters are crucial for keeping new and existing customers updated on your company and products, but you’ll want to be sure that they are optimized to increase your conversions.
Getting people to open and read your newsletters can also be impacted by when you send them. Before you press send, consider these ways to strategize your newsletter timing.
These are the most common types of newsletters, usually sent biweekly or monthly. These tend to be more general, incorporating a roundup of activity for the previous month, and highlighting upcoming important events.
When you have something to say
A regular newsletter is great – but only if you can fill it with stuff that your audience will absolutely need to or want to know. Inboxes are flooded with messages these days, so you can instead choose to send newsletters only when you have something important to announce or summarize. This capitalizes on your user’s attention without spamming their inbox.
Segment into lists
Segment your newsletters into lists to make your content as relevant as possible for your audience. An example might be setting up a list for new or prospective customers, that has resources and information to get them to the beginning stages of the buying journey, and one for established buyers, that may only include updates or other pertinent info.
Follow these tips to craft your perfect newsletters, and you’ll see success with every campaign.