When you’re looking to start generating leads for your business, the world is your oyster. From social media networks to in-person events, finding ways to nurture relationships with prospective customers is the best way to start guaranteeing conversions.
But with all of the options out there, how do you know where to start looking.
The key is to start off with well-rounded buyer personas. By creating a profile of your ideal customer, you can start to narrow down the areas where they tend to spend their time online.
For instance, you wouldn’t want to spend all of your time trying to find leads on LinkedIn if you are a children’s clothing retail store! Instead, knowing what your buyer looks like and where they spend their time means that you’re gathering a network that is most likely to make a purchase.
We’ve gathered these easy tips to get you started with your lead prospecting today.
Getting leads is a process – but it’s not the end of your hard work. Once you start to get contact information and build interest among the people who are likely to buy your product or service, it’s time to start nurturing them down the purchase funnel.
So what are some of the best ways to stimulate your leads into taking action?
Have marketing and sales work together
Your sales reps should always be connected to your marketing team so that all of your efforts are streamlined towards the same goal.
Send personalized emails
Modern inboxes are stuffed with promotions, so sending the right email to help convince customers to take action will make a difference. Use customer names where possible, and try and tailor elements like location to those of each group of your customers. Also, make sure you are sending your emails in the right time zone for your customers – if they’re getting your news in the middle of the night, it may be lost to the mass in the morning.
Hold contests and promotions
Want users to hand over some more info or take the next step in the process? Give them an incentive to do so. Hold a contest or promotion that tempts them to take action now, with an extra chance for something special.