If your digital assets aren’t mobile-optimized, you’re missing out on a huge potential audience.
As smartphones and tablets become one of the most common ways to access the internet, you need to be prepared by creating media that is viewable and optimized for any screen size or shape.
While responsive design is a core component of most modern web design – whether using online systems or working with an actual designer – if you have older digital assets, it may be time to bring them up to date with the ways your consumers are accessing your media.
If this all sounds foreign to you, fret not, we’ve got you covered with these tips to get your media mobile ready.
By now, your focus in general with your digital marketing should be on making it fast and easy for your readers to see information and take action. That’s why videos have surged in popularity, as they allow users to see thousands of words worth of material in just seconds.
That being said, you’ll have even less time to capture the attention of your mobile users, given that the majority of users access the internet on downtime or while on-the-go. So how to make your digital presence, even more, user-friendly?
Optimize Your Landing Pages
Landing pages are great as a way to set-up product or offering-specific pages that drive your customers directly to a place where they can take action, but it’s essential to make sure they load quickly, as users will start abandoning a site after only six seconds of waiting.
Keep Headlines Short
Your headlines need to grab your viewers, but if they’re too long, they’ll take up all of your above-the-fold space in digital displays. Instead, try using three to four words, and use powerful language that applies to what you are offering.
You’re not going to setup two different versions of your site, but the same layout that is optimized for desktop isn’t what will look good on mobile. Design your digital assets like ads to be single-column layouts, which follow the scrolling activity of mobile users.