While digital technology has opened up a number of pathways to reach your audience, it also gives you the ability to gain some valuable information – by spying on your competitors.
If you use trial-and-error to find the marketing techniques that work, you’ll quickly find that you don’t have enough time and resources left to focus on your business. That’s why using tools that help you take advantage of the testing and research your competitors have already done can position you to overtake their market position.
We’ve gathered the seven best pools you can use to stay on top of your competitors’ activity, ensuring that you never get left behind.
The above sites are going to let you know a wealth of information about your competitors, which is a valuable resource for planning and executing your own marketing strategies.
Since each tends to focus on tracking one method of activity or aspect of your competitor’s marketing campaigns, we thought it would be helpful to break down what you can do with what you learn even further.
Keeping track of your competitors’ keyword activity will be useful for planning your paid and organic content campaign by taking the guesswork out of your process. For example, if you find that your competitors rank high for your primary keyword, see if there are any long-tail phrases that customers search for that your competitors don’t rank on – and swoop in to take over the top spot in those results.
Why is this important? Because you can see how a member of your audience is already engaged with the industry. If your competitors’ mentions tend to be customer service requests, see how you can tailor your own service practices to anticipate these problems.
Links from authoritative sites are an important factor in your search ranking, so see what platforms your competitors are using and find your own similar options. If you can engage with those same resources that they use, you may be able to take over their market stance.
Don’t be afraid to do some research on your competitors when it comes to gathering the information that will set your marketing up for success.